When fire, disaster or medical emergency strikes, you take it for granted that your call for help will be answered. And it will be…but only because there are volunteers who willingly contribute their time and energy to keeping your community safe. These men and women are truly amazing but come in all variations of age and psychographics. SMM found the right channels to speak to them not as the potential volunteers they are but as the heroes they aspire to be. Here are some of the key metrics of our Recruitment Marketing efforts: