Overview
Sunrise Medical Laboratories partnered with us to elevate their recruitment marketing and attract top healthcare professionals across the tri-state area. By leveraging both organic and sponsored social media strategies, we developed a multi-channel plan that highlighted Sunrise’s brand culture, job opportunities, and industry knowledge. This balanced approach ensured visibility, engagement, and ultimately, measurable recruitment success.
Recruitment marketing
Social media management
Organic social media
Social media marketing
Company branding
Social media recruitment strategy
LinkedIn: As the premier destination for professional networking and job searches, LinkedIn quickly became Sunrise’s most effective channel for job postings and company updates. Sponsored campaigns were highly targeted to healthcare job seekers and generated strong engagement, helping qualified candidates find openings and connect with the Sunrise team.
Instagram & Facebook: While job postings are less expected on Instagram and Facebook, these platforms proved powerful in reducing competition and increasing click-through rates. Creative visuals and culture-forward content drove brand awareness, while sponsored campaigns consistently produced impressive conversion rates at an efficient cost per click.
Engaging candidates with content variety
Our content approach balanced three key areas: company branding and culture, spotlighting specific job openings, and delivering entertaining industry facts that sparked curiosity. This variety kept Sunrise’s audience engaged, built trust in the brand, and positioned them as both an employer of choice and an industry thought leader.
Targeted campaigns that convert
We crafted tailored campaigns designed to reach segmented audiences on each platform, blending precise paid targeting with authentic organic content. Whether promoting culture-driven stories on Instagram, professional updates on LinkedIn, or broad awareness campaigns on Facebook, the strategy consistently drove traffic to open positions and reinforced Sunrise’s reputation in the healthcare community.
Our stellar results
Through a blend of organic storytelling and highly targeted sponsored campaigns, Sunrise Medical Laboratories achieved outstanding results:
98K
Social impressions
Q1 2025
3,246
Social clicks
Q1 2025
$0.22
Pay-per-click
Q1 2025 (as low as)
Nothing in life is free? Not here! FREE recruitment marketing audit!
Fill out the form below, email tfolliero@smmadvertising.com, or call Tricia Folliero at 631.982.0066.
Disclaimer: The free digital marketing audit is available exclusively to qualified companies. Eligibility for this service will be determined during a 15-20 minute introductory meeting. This audit is intended for informational purposes only and does not constitute any obligation or liability on the part of SMM.
View more of our work
AABR
Citizens Options Unlimited
Life's Worc
Maimonides Health
AABR
Citizens Options Unlimited
Life's Worc
Maimonides Health
AABR
Citizens Options Unlimited
Life's Worc
Maimonides Health
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