Leadership
Tricia Folliero – Mastering the Art of Recruitment Marketing
Meet Tricia Folliero, our VP of Recruitment Marketing. Tricia is more than just a strategic recruitment director; she's a maestro of finding the perfect match between talent and industry. Her team's expertise spans various sectors, from medical to social services, insurance, transportation, and finance. Tricia's recruitment strategies cover it all—programmatic advertising, job boards, hiring events, social media marketing, ad placements, and video campaigns.
Bill Blaney – VP, Unleashing Creativity with Strategy
Our Creative Director, Bill Blaney, doesn't just think outside the box—he redefines it. Bill's artistic background and extensive training with the legendary George Lois give him a unique edge in the world of creativity. His expertise goes beyond the conventional, bringing innovation and imagination to every project. An author, a speaker, and a film producer, Bill's accomplishments continue to grow.
Judy DeBiase – Your Strategic Partner in Success
Say hello to Judy DeBiase, our Managing Director. Judy is the leader of our agency operations, ensuring everything runs smoothly. But that's not all—she's also the go-to person for strategic planning and executing campaigns that make a real impact. With a digital savvy that's second to none, Judy's expertise has even landed her a spot on the teaching staff of Stony Brook University, where she imparts her knowledge of digital marketing. Not to mention, Judy's digital campaigns have been recognized with national awards, proving her creative prowess.
Kevin Moore – Navigating the Digital Landscape with Expertise
Meet Kevin Moore, our Digital Strategist. With a wealth of experience in recruitment marketing and employee branding, Kevin is the go-to guru for crafting digital strategies that connect the right candidates with the right opportunities. He's a true digital wizard, utilizing every social and employee search platform to uncover those hidden gems. From mastering keyword buying to daily campaign monitoring and adjustments, Kevin ensures that applicant demands are not just met, but exceeded. His expertise spans various recruitment realms, from medical to non-profit organizations, bringing a touch of digital magic to each client's unique needs.
Sarah VanEssendelft – Balancing Creativity and Analytics
Sarah VanEssendelft is more than an Account Executive; she's a creative powerhouse with an analytical twist. A virtuoso in crafting engaging social media content and skilled in the art of writing, Sarah collaborates closely with our art production team to weave captivating monthly messaging strategies. But that's not all—Sarah's expertise extends to media planning strategies and all things related to buying and negotiating activities for our clients. She's the mastermind behind efficient and spot-on placements that leave a lasting impact.
Eric Schellderfer – Crafting Connections in the Recruitment Realm
Meet Eric Schellderfer, our Assistant Account Executive, who knows how to build bridges. With a strong foundation in communications, Eric takes charge of recruitment programs for a range of SMM clients in the social services and medical sectors. His work spans the country, partnering with national advertisers to make their budgets align perfectly with their goals. From evaluating resumes to assembling applicants for client reviews, Eric is the backbone of seamless recruitment processes. And when it comes to the online landscape, he's in his element, managing all recruitment platforms with finesse on a daily basis.
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